Mr. S. Harishanthan

Full Name: Sivakumaran Harishanthan
Permanent Address: 384/162A Arasan Road, Sinnauppodai, Batticaloa.
Official Address: Department of Management, Faculty of Commerce and Management, Eastern University, Chenkalady, 30350, Sri Lanka
Academic Position: Lecturer (Probationary)

Academic Qualifications:

• M.B.A(Reading), University of Sri Jayewardenapura, Sri Lanka
• B.B.A (Hons) in specialization in Marketing Management (First Class), Eastern University, Sri Lanka

Professional Qualifications:

• Completed Business Level I & II at Charted Accountants of Sri Lanka.
• Certificate in Sap Business One Training Programme, Certificate in Training Participation conducted by Perfect Business Solution Services (Pvt) Ltd.
• Certificate in Completion in Digital Marketing Fundamentals at Online Master Class conducted by Indian Institute of Digital Education (IIDE).
• Certificate in Communicative English for Job Seekers with Merit Pass.
• Certificate in English for All course in English for Adult Learns, Ministry of Education, Sri Lanka (2015)

Employment History:

• Lecturer (Probationary), Department of Management, Faculty of Commerce and Management, Eastern University, Sri Lanka, (March/2022 to date)
• Temporary Assistant Lecturer, Department of Management , Faculty of Commerce and Management, Eastern University, Sri Lanka, (October/2021-March/2022)
• Internal Audit Trainee at Abans PLC (November/2020-October/2021)
• Field Research Officer at Nielson Lanka (Pvt) Ltd (June 2017 – July2020)
• Temporary Teller at Peoples Bank Main branch, Batticaloa(June/2015-January/2016)

Nationality: Sri Lankan
Date of Birth: 10th of December
Gender: Male
Civil Status: Single

Contact

Tel No:
+94 (0) 65 2222452 (Home)
+94 (0) 75 2880245 (Mobile)

Email: harishanthans@esn.ac.lk/ sharishanthan@gmail.com

Publications in Research Journals & Conferences

1. Harishanthan, S., & Neruja, S. (2022). Factors influence on usage of e-wallets among millennials in the Sri Lankan context. Asian Journal of Marketing Management, 2(01).
   Links to Publication:https://journals.sjp.ac.lk/index.php/ajmm/issue/view/313
2. Harishanthan, S. & Thavakumar, D. (2022), How do Social and Environmental influencing factors impact on Consumer Green Purchasing Behavior? In Venkatesan, R (Ed)., Recent Developments in Business and Management (pp. 49-61). Tamil Nadu, India.ISBN:978-93-5593-287-7.
3. Harishanthan, S. (2022), Green Marketing Mix, Thedal -  Business News Letter, Department of Commerce,  Faculty of Commerce and Management, Eastern University, Sri Lanka, 4(1) 12-18.
4. Harishanthan, S & Arulrajah, A.A (2021) Green Marketing Orientation on Sustainability Performance with the mediating Role of Green Organizational Identity: Comparative study between State banks and Private Banks in Batticaloa. Proceedings of the 2nd Annual Research Session on Sharing Business Knowledge for Community Well-being (pp. 23), Faculty of Commerce and Management, Eastern University, Sri Lanka.
5. Harishanthan, S (2020) Green Marketing Orientation on Sustainability Performance with the mediating role of Green Organizational Identity, International Symposium on Innovative Banking, Bank of Ceylon.
6. Harishanthan, S (2018), Right and Left Brain Marketing, Arangam News Letter (Page No 14, 19.10.2018).

• Marketing Management
• Green Marketing
• Sustainable Marketing

• Supply Chain Management
• Digital Marketing Management

1. National Award (Top 20 Winners) at the Innovabank 2020, International Symposium on Innovative Banking powered by Bank of Ceylon in recognition of the concept paper.
2. Best Presenter Award for Marketing Track at the Annual Research Session of the Faculty of Commerce and Management – 2020 (ARSFCM 2020).
3. National Award for Innovative Mechanism for Energy Saving at Sampath Green Inventor (Top 25), National Competition 2017, Sampath Bank PLC.

• Faculty Representative from the Faculty of Commerce and Management for the Institutional Review Team-Criteria 6 (Since 27.10.2022).
• Editor – Leader, News Letter of Department of Management Faculty of Commerce and Management, Eastern University, Sri Lanka (since – 2022)
• Event Coordinator in the Organizing Committee of the Annual Research Session, Faculty of Commerce and Management (ARSFCM – 2021)