Dr. P. Pretheeba

Full Name: Pratheesh Pretheeba

Official Address:
Department of Management,
Faculty of Commerce and Management
Eastern University, Sri Lanka

Permanent Address:
“Mallika Vasa”,
Church Road
Chenkalady
30350

Academic Position: Senior Lecturer Gr.I

Academic Qualifications

• Doctor of Philosophy in Management: Bharathiar University, India (2014)
• Master of Science in Management: University of Sri Jayewardenepura, Sri Lanka (2009) – Specialized in Financial Management
• Bachelor of Business Administration: Eastern University, Sri Lanka (2005) – Special Degree – 1st Class
• Certificate in General English Proficiency: Eastern University, Sri Lanka (2005)

Employment History

• Senior Lecturer in Management, Eastern University, Sri Lanka (03-04-2012 to this date)
• Lecturer in Business and Management Studies, Eastern University, Sri Lanka (03-04-2007 to 02-04-2012)
• Assistant Lecturer in Management, Eastern University, Sri Lanka (08-09-2005 to 02-04-2007)

Books

1. “Mapping the Road to Academic Passion: Factors Influence on Student Course Selection” (2019), LAP LAMBERT Academic Publishing, Republic of Moldova, ISBN: 978-613-9-45248-4
2. “Skill Enhancement Strategies-An Assessment of Entrepreneurial Orientation among Youth” (2017), LAP LAMBERT Academic Publishing, Republic of Mauritius, ISBN: 978-3-659-96439-8.

Book Chapters

1. “Entrepreneurial Orientation: A Skill Enhancement Strategy For Unemployed Youth” (2017), V. Kanagasingam, B. Vimala and S. Mohankumar (edt.), Current Issues in Management Research, Archers & Elevators Publishing House, Bangaluru – 560090, pp. 25-39, ISBN: 978-93-85640-98-8
2. “Entrepreneurial Intentions among Students in India” (2013), Biswajeet Pattanayak, Kalyan Shankar Ray and PhalguNiranjana (edt.), Inclusive Growth Need to Rethink the Business Model, Bloomsbury Publishing India Pvt. Ltd., New Delhi – 110070, pp. 218-225, ISBN: 978-93-82563-62-4.
3. “Entrepreneurial Intentions among Students in Sri Lanka” (2012) Sunil Kumar and Bhavesh Lakhani (edt), Management Research: Current Trends and Practices, Wisdom Publications, Delhi–110095, pp.101-107, ISBN: 978-93-81505-48-9.

Journals

1. Veerappan. N., & Pratheesh. P (2022). Role of Interpersonal Trust on the Relationship Between Employee Innovative Behaviour and Customer Participation: Evidence from The Hospitality Industry in Sri Lanka, Asian Journal of Marketing Management (AJMM), Vol. 11, No. 01, pp. 41 – 64.
2. Pretheeba. P & Vimalini N (2022). Impact of Covid-19 Travel Restrictions on the Entrepreneurial Spirit of Handloom Weavers in Sri Lanka: A Qualitative Study, The IUP Journal of Entrepreneurship Development, Vol. 19, No. 03, pp. 48 – 56. 
3. Pratheesh, N., Pretheeba, P. (2019), ‘Internet Banking in Sri Lanka – Customer Concern’, International Journal of Scientific and Research Publications, Vol. 09, No. 06, pp.443-447.
4. Asari Tharuka Perera, R. H., and Pretheeba, P. (2018), ‘Factors Influence on Student Course Selection: a Case of Trincomalee Campus’, International Journal of Innovative Science and Research Technology, Vol. 03, No.05, pp.579-581.
5. Pretheeba, P. (2014), ‘Predicting Entrepreneurial Intention among Business and Engineering Students in Sri Lanka’, Ruhuna Journal of Management and Finance, Vol. 01, No. 01, pp. 25-36.
6. Venkatapathy, R., and Pretheeba, P. (2014), ‘Gender, Family Business Background and Entrepreneurial Intentions in an Emerging Economy’, International Journal of Business and Emerging Markets, Vol.06, No. 03, pp.217-229
7. Pretheeba, P., Ponmani, R., and Annapoorani, R. (2014), ‘Explore Repercussion of Role Models on Entrepreneurial Intention’, Journal of Social Review, Vol. 02, No. 01, pp. 13-20.
8. Venkatapathy, R., and Pretheeba, P. (2012), ‘An Appraisal of MFIs in Sri Lanka’, International Journal of Scientific and Research Publications, Vol. 02, No. 10, pp.1-3.
9. Pretheeba, P. (2012), ‘Creating Conducive Environment for SMEs in Sri Lanka’, Wayamba Journal of Management, Vol. 03, No. 02, pp. 44-59.
10. Venkatapathy, R., and Pretheeba, P. (2012) ‘Entrepreneurial Competencies Among Management Graduates: A Cross Cultural Study’, (2012), Gian Jyoti e-Journal, Vol. 02, No. 03, pp.135-143.
11. Pretheeba, T. and Vitharana, M.P. (2011), ‘Advertisement Leads to Customer Action in Mobile Telecommunication Industry Special Reference to the Dialog Telecom and Mobitel Ads in Trincomalee Town’, Journal of Scince and Management, Vol. 03, pp.83-95.
12. Yatiwelle Koralalage Weerakoon Banda., and Pretheeba P., (2010), ‘Capital Structure and Competitive Behaviour: Equity Financing and Earning Pressure in Sri Lanka’, Wayamba Journal of Management, Vol. 01, No.02, pp.1-9.
13. Pretheeba, T. and Subathini, S. (2008), ‘Study on Organizational Culture and Marketing Culture in Service Sector – Special Reference to Health Service Sector in Western Province’, The Harbour, No. 02, pp. 81-97.

Proceedings of Schools/Conferences/Workshops:

1. Priyashantha. A. K. H., Pretheeba. P. & Pratheesh.N. (2023), “Parental mental health during covid-19 pandemic in Sri Lanka: an island wide survey” Proceedings of the 11th YSF Symposium, Young Scientists Forum, National Science and Technology Commission.
2. Kirishanthan, T., Pretheeba, P. & Neranjani,V. (2022). “Impact of Social Networking Sites Use on Entrepreneurial Intention: The mediating role of Entrepreneurial Passion”, published in Annual Research Session – 2022, conducted by Faculty of Commerce and Management, Eastern University, Sri Lanka
3. “A Review on Gender Based Violence and Its Prevention in Sri Lanka” (2019), 2nd International Conference on Future of Women 2019, Conducted by International Institute of Knowledge Management, Sri Lanka.
4. “Green Technology in Sri Lankan Agriculture Sector: An Overview” (2018), CPM Regional Management Conference 2018 (CRMC 2018), Conducted by Institute of Certified Professional Managers.
5. “The influence of Gender on Entrepreneurial Skill and the Entrepreneurial Intention among Youth in Sri Lanka” (2018), The 4th World conference in Women Studies 2018, Conducted by International Institute of Knowledge Management, Sri Lanka.
6. “Influence of Attitude on Entrepreneurial Propensity among Youth in Sri Lanka” (2017), CPM Regional Management Conference 2017 (CRMC 2017), Conducted by Institute of Certified Professional Managers.
7. “Entrepreneurial Orientation: A Skill Enhancement Strategy for Unemployed Youth Special Reference to Tamil Nadu, India” (2017), International Research Symposium 2017, Conducted by Uva Wellassa University of Sri Lanka.
8. “An Empirical Study on Factors Affecting Success of Small and Medium Enterprises with Special Reference to Elpitiya DS Division” (2016), Business, Law and Technology Conference 2016, Conducted by Asia Pacific Institute of Information Technology.
9. “Assess Factors in Nurturing of Learning Organizations: An Empirical Study” (2016), Business, Law and Technology Conference 2016, Conducted by Asia Pacific Institute of Information Technology.
10. “An Assessment of Entrepreneurial Awareness and Entrepreneurial Orientation among Educated Youth in India” (2016), Proceeding of the 5th Young Scientists Forum Symposium, Conducted by National Science and Technology Commission (http://www.nastec.lk/index.php/yfs-main/download-proceedings).
11. “Bolster Entrepreneurial Attitudes and Intention among Post-graduates in India” (2015), Proceeding of the 5th Research Symposium on Value Addition for Sustainable Development, Conducted by Uva Wellassa University of Sri Lanka.
12. “Cloud Computing in Business Scenario” (2015), Proceeding of the 5th Research Symposium on Value Addition for Sustainable Development, Conducted by Uva Wellassa University of Sri Lanka.
13. “Assessment of Entrepreneurial Awareness among Students In India” (2014), Proceeding of the Wayamba International Conference - WinC2014 on Sustainable Development through Equitable Sharing, Conducted by Wayamba University, Sri Lanka.
14. “Effect of Role Models on Entrepreneurial Inclination” (2014), Proceeding of the Wayamba International Conference - WinC2014 on Sustainable Development through Equitable Sharing, Conducted by Wayamba University, Sri Lanka.
15. “Hosting Cloud in Higher Education” (2014), International Conference on Multidisciplinary Approaches - Harnessing Knowledge and Harmonizing Diversities, Conducted by Faculty of Graduate Studies, University of Sri Jayewardenepura, Sri Lanka.
16. “Entrepreneurial Intention among Male and Female Students From Different Domains of Specialty” (2014), Proceedings of the 3rd International Conference on Management and Economics - Reshaping Management and Economic Thinking through Integrating Eco-Friendly and Ethical Practices, Conducted by Faculty of Management and Finance, University of Ruhuna, Sri Lanka.
17. “Gender, Family Business Background, and Entrepreneurial Intentions in an Emerging Economy” (2013), Proceeding of the 2nd International Conference on Emerging Markets and Issues in Management, Conducted by VIT Business School, VIT University, Vellore, India.
18. “Competencies Enabling Graduate Students to Successfully Lead Entrepreneurial Activities” (2013), Proceeding of the 2nd International Conference on Emerging Markets and Issues in Management, Conducted by VIT Business School, VIT University, Vellore, India.
19. “Entrepreneurial Intentions among Students in India” (2013), Proceeding of the International Management Convention, 2013 – Inclusive Growth: Need to Rethink the Business Models, Conducted by Asian School of Business Management, Bhubaneswar.
20. “Issues and Policies for E-Waste Management in Asia: A Comparative Review” (2012), Proceeding of the First National Conference on Information Computational Algorithms and their Applications, Conducted by Selvam College of Technology, Namakkal, India.
21. “A Deadly Hazard of Telecommunication Infrastructure” (2012), Proceeding of the First National Conference on Information Computational Algorithms and their Applications, Conducted by Selvam College of Technology, Namakkal, India.
22. “Constraints to Growth of SMEs in Selected Asian Countries” (2011), Proceeding of the 1st International Conference on the Social Sciences and Humanities, Conducted by Faculty of Arts, University of Peradeniya, Sri Lanka.
23. “Hazards and Strategies for E-Waste Management in Asia – Comparative Analysis” (2011), Proceeding of the National Seminar on E-Waste Management in India – Issues and Challenges, Conducted by Ayya Nadar Janaki Ammal College, Sivakasi – 626 124, Tamil Nadu, India.
24. “Advertisements Leads to Customer Action in Mobile Telecommunication Industry” (2010), Proceeding of the Annual Research Session, Conducted by Vavuniya campus of Jaffna University, Sri Lanka.
25. “Livelihood Development in Trincomalee District” (2008), Conference on Fundamental and Operational Research for Development, Conducted by National Centre for Advanced Studies in Humanities and Social Sciences (NCAS).
26. “Employee Productivity – Special Reference to NGOs in Trincomalee District” (2007), 6th Annual Resaech Session, Conducted by Eastern University, Sri Lanka.
27. “Sustainable Competitive Positioning in Food and Beverage Industry–A Comparative Study between Ceylon Cold stores Limited and Cargills Ceylon Limted” (2006/2007), Undergraduate Research Forum, Conducted by Eastern University, Sri Lanka.

Paper Presented at Conference:

1. “Constrictions Need to Confront in SME Headway” (2012), UGC Sponsored National Conference on New Vistas for the Business Beyond 2020, Conducted by Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore-641 046, India.
2. “Entrepreneurial Intentions among Students in Sri Lanka” (2012), 6th International Conference on Management & Behavioural Sciences, Conducted by Society of Management & Behavioural Sciences, Ahmedabad, India.
3. “Entrepreneurial Competencies among Management Graduates: A Cross Cultural Study” (2012), 6th International Conference on India in an era of Global Uncertainities: Issues, Opportunities, and Challenges, Conducted by Gian Jyoti Institute of Management and Technology, Mohali, Chandigarh.
4. “Economic Impact of Telecommuniocation Infrastructure in India” (2011), National Seminar on India’s Infrastructure: Challenges, Initiatives and Perspectives, Conducted by Avinashilingam Institute for Home Science and Higher Education for Women University, Coimbatore – 641 043, Tamil Nadu, India.

Research Assistance:

1. Peoples’ Consultation on Post Tsunami Relief, Reconstruction and Rehabilitation in Sri Lanka.
2. Relief to Development-Post Tsunami, Trincomalee District, Sri Lanka.
3. Livelihood Development Plan, Trincomalee District, Sri Lanka.

• Entrepreneurship
• Financial Management
• General Management

• Financial Management
• Small Business Management
• Business Research Methods
• Organization Development and Change

• University Research Fellowship offered by Bharathiar University, India for Ph.D. research work.

• Coordinator/ Post Graduate Studies Unit, Faculty of Commerce and Management, Eastern University, Sri Lanka with effect from 01-01-2020.
• Coordinator/National Link Programme, Faculty of Commerce and Management, Eastern University, Sri Lanka with effect from 01-01-2020.
• Treasurer, Teachers Association of Eastern University, of Sri Lanka, EUSL, 2019 / 2020.
• Served as an Advisor for Youth Empowerment Grant Program – 2014 organized by Chamber of Commerce, Trincomalee.
• Served as a Student Counselor, Trincomalee Campus, Eastern University, Sri Lanka (01-01-2010 to 31-12-2010 and 11-06-2018 to 10-12-2018)
• Served as a Faculty Coordinator, External Studies Unit, Trincomalee Campus, Eastern University, Sri Lanka (01-03-2009 to 28-02-2010)
• Served as a Coordinator for Staff Development Programmmes, Faculty of Communication and Business Studies, Trincomalee Campus, Eastern University, Sri Lanka (01-03-2008 to 28-02-2009)
• Served as a Coordinator for Staff Development Programmes, Trincomalee Campus, Eastern University, Sri Lanka (03-05-2007 to 28-02-2008)
• Served as a Treasurer, Trincomalee Campus Teachers Association (TRICTA) 2008 / 2009.