Bachelor of Business Administration Honours in Marketing Management

Course Code

Course Title

No. of Credits

Lecture Hours

Student Learning Hours

MGT 1013 

Management Process and Practice 

3

45

105

MGT 1022 

Computing Theory and Application-I 

2

30

70

DAF 1012 

Financial Accounting 

2

30

70

ECN 1013 

Micro Economics 

3

45

105

COM 1013 

Business Mathematics 

3

45

105

ENG 1012 

Business Communication 

2

30

70

AUX 1012 

Basic Tamil / Sinhala * 

2

30

70

Course Code

Course Title

No. of Credits

Lecture Hours

Student Learning Hours

DAF 1023 

Cost and Management Accounting 

3

45

105

MGT 1032 

Computing Theory and Application-II 

2

30

70

HRM 1012 

Psychology and Social Harmony 

2

30

70

COM 1023 

Business Law 

3

45

105

COM 1033 

Business Statistics 

3

45

105

COM 1042 

Business Skills Development 

2

30

70

AUX 1021 

Career Progression – I* 

1

15

35

Course Code

Course Title

No. of Credits

Lecture Hours

Student Learning Hours

MKT 2013 

Marketing Management 

3

45

105

DAF 2033 

Fundamentals of Corporate Finance 

3

45

105

HRM 2023 

Organizational Behaviour Management 

3

45

105

ECN 2023 

Macro Economics 

3

45

105

COM 2053 

Auditing and Assurance 

3

45

105

AUX 2032 

Fundamentals of Science* 

2

30

70

Course Code

Course Title

No. of Credits

Lecture Hours

Student Learning Hours

HRM 2033 

Human Resources Management 

3

45

105

MGT 2042 

Management Information System 

2

30

70

DED 2012 

Entrepreneurship Development 

2

30

70

MGT 2053 

Management Science 

3

45

105

DAF 2043 

Advanced Accounting 

3

45

105

AUX 2041 

Career Progression – II* 

1

15

35

ENG 2022 

English Language skills 

2

30

70

Course Code

Course Title

No. of Credits

Lecture Hours

Student Learning Hours

MKT 3023 

Service Marketing 

3

45

105

MKT 3033 

Retail and Direct Marketing 

3

45

105

MKT 3043 

Consumer Behaviour 

3

45

105

DAF 3093 

Taxation Management 

3

45

105

MKT 3052 

Supply Chain Management 

2

30

70

MKT 3001 

Industrial Exposure in Marketing Management 

1

-

100

Course Code

Course Title

No. of Credits

Lecture Hours

Student Learning Hours

MKT 3063 

Integrated Marketing Communication 

3

45

105

MKT 3073 

Digital Marketing 

3

45

105

MKT 3083 

Research Methods in Marketing Management 

3

45

105

COM 3063 

Statistical Software Applications in Business 

3

90

210

COC xxxx 

Optional Course 

3

45

105

Course Code

Course Title

No. of Credits

Lecture Hours

Student Learning Hours

MKT 4093 

Strategic Marketing Management 

3

45

105

MKT 4103 

Global Marketing 

3

45

105

MKT 4113 

Customer Relationship Management 

3

45

105

MKT 4123 

Business to Business Marketing 

3

45

105

MKT 4133 

Strategic Brand Management 

3

45

105

Course Code

Course Title

No. of Credits

Lecture Hours

Student Learning Hours

MKT 4146 

Dissertation in Marketing Management 

6

-

600

MKT 4156 

Internship in Marketing Management 

6

-

600

MKT 4153 

Community Outreach Project in Marketing Management 

3

-

300

Course Code

Course Title

No. of Credits

COC 3013 

Food Science and Nutrition 

3

COC 3023 

System Analysis and Design 

3

COC 3033 

Environmental Management 

3

COC 3043 

Fundamental of Nano Technology 

3

COC 3053 

Geographical Information System 

3

COC 3063 

Library Science 

3

COC 3073 

Community Medicines 

3